About

This is a space to popularise data-driven design and connect like-minded people around it.

Why

Design shouldn't be held hostage by opinionated stakeholders who "just know" what looks good. We should not trust preferences, hunches, and biases.

Design deserves more respect and impact. Our mission is to build a bridge between insights and design—making the process data-driven while popularizing design measurement.

What

A platform curating the best tools, methods, case studies, and practices for measuring and validating design. The ultimate hangout for designers, product managers, and engineers obsessed with validation.

Content and features are prioritized by the community. We vote, discuss, share, and learn together, making insights more accessible and (potentially) fun.

How

Every feature, leaderboard, topic, tool, or metric is prioritized by collective knowledge and proven practices. We evolve mechanics and content as it fits the industry and community.

Starting with a concept MVP and draft content, we capture user feedback and user engagement to decide on the next step. We connect, validate, iterate.

Goals

Put Insights at the Heart of Design

Influence the global design process by making insights central to decision-making. Less opinions, more insights.

Master the Art of Measurement

Provide the know-how to measure design effectiveness, turning an insight into an action.

Showcase What Works

Explore and share the best practices and real-world case studies that are changing the game.

Upgrade Our Toolkit

Discover and share the latest and greatest tools and methods for validating your designs.

Build a Community

Create a space for designers, product managers, and engineers who are passionate about measuring what matters.

Hi, there!

Share your thoughts, ideas, or feedback with us. We'd love to build a community of like-minded people, so please include your contact details if you want to collaborate or to be contacted back.

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