About
This is a space to popularise data-driven design and connect like-minded people around it.
Why
Design shouldn't be held hostage by opinionated stakeholders who "just know" what looks good. We should not trust preferences, hunches, and biases.
Design deserves more respect and impact. Our mission is to build a bridge between insights and design—making the process data-driven while popularizing design measurement.
What
A platform curating the best tools, methods, case studies, and practices for measuring and validating design. The ultimate hangout for designers, product managers, and engineers obsessed with validation.
Content and features are prioritized by the community. We vote, discuss, share, and learn together, making insights more accessible and (potentially) fun.
How
Every feature, leaderboard, topic, tool, or metric is prioritized by collective knowledge and proven practices. We evolve mechanics and content as it fits the industry and community.
Starting with a concept MVP and draft content, we capture user feedback and user engagement to decide on the next step. We connect, validate, iterate.
Content
We are validating community interest to components of design measuring. Below is the most updated distribution of user interest to each of the collections.
Goals
Put Insights at the Heart of Design
Master the Art of Measurement
Showcase What Works
Upgrade The Toolkit
Build The Community

Hi, there!
I am Vadym, the founder of this project. I would love to hear your thoughts, ideas, or any other feedback. Include your contact details to collaborate or stay anonymous if you prefer.
Last release: Loading...